1.) Use Twitter To Grow Your Audience
Twitter is one of the most unique tools available to companies. The amount of prospecting you can do on it to find influencers or people actively seeking out the service or product you offer is incredible (and easy)!
- Find relevant people to follow and dig in! Usually lists are organized by special interest, geographical location, or other helpful categories for your business. This goldmine of influencers allows you to follow those you think may interact with your account or be interested in your content. Learn more.
- Find and follow targeted users for every category, industry and interest imaginable. One of the better tools around right now is twitter’s advanced search. Check it out here.
2.) Leverage and Analyze Data Before Planning
Utilize the tools available to analyze data for content curation BEFORE you post! Leverage the data of what has already been successful in terms of social sharing is one of the most important things you can do before planning a content schedule.
Monitor Your Brand
- Find out when and who is mentioning your brand! This allows you to review feedback from customers who may be posting review about your brand and also offer a level of customer service that wasn’t available before. Start listening!
Discover What Your Audience Wants
- Don’t just throw darts at a board to pick topics, it isn’t helping anyone! Your audience is already reading content online, so find out what (in your industry) they are reading. It will help you with your creation strategy. Here is a helpful tool.
3.) Optimize Your Images
Image optimization is a lost art for digital marketers. From attracting prospects to pleasing your customers – images get absorbed faster than copy for your audience. The issue that most companies run into is that you can spend countless hours honing your brand on social media, but your visual face is lacking! Here are quick tips and tools to get better.
- One of the hardest things to do is get your audience to share your posts. Yet, the more people engaging in your post, the more likely it is that the rest of your followers (and their followers) get to see it. One of the most helpful things you can do is make sure that your images are properly sized per social platform. If your image is cut off – it is less likely to succeed. Here is a helpful guide to image sizes (always up to date).
- If you are running an e-commerce business or using social for lead generation, you depend on knowing where your traffic is coming from in order to optimize your attempts or pump one “funnel.” Make sure you are creating UTM links in order to judge your KPI’s correctly. This tool allows you to easily add campaign parameters to URLs so you can track custom campaigns in Google Analytics.
- Make sure that your images are optimized, created, and shared with your audience in mind. But what do you do if you don’t have a designer or someone who excels in design on staff? You find tools and apps that hide your flaws! Here is a great start for making easy graphics your audience will love!
4.) Plan For Each Channel
Before deciding what channel you are going to use or what channels will work best for your business, consider a few of the following important factors with each! Remember, social media is free – but your time is not. Here are a few ways to determine which is most relevant to your business.
- Your “voice” is one of the main ways to stand out on social media. Your audience wants your brand’s real authentic voice and not to be talked to like they have dollar signs in their eyes. While finding a voice can be a difficult concept, there is help out there. (https://blog.bufferapp.com/social-media-marketing-voice-and-tone)
- Each social media site has a different set of capabilities that will impact how they use it. Pinterest is unique because it allows the user to plan for the future and allows you to create a curated experience for different solutions your brand solves. Instagram doesn’t give you the option to “click-through” off of the platform from an individual post. Each site has something “unique” about them that gears them to be used for different reasons
5.) Embrace Automation
We know – the robots are coming for us! While this might make you nervous that the world is going to be overtaken soon, we at bobber are in heaven and you should be too! Automation is a marketers best friend and social media is no exception to that.
- If your company is still posting manual to each platform then you are doing something wrong! This time killer not only adds useless time devoted to a task that can do itself but also adds more time to the backend on judging the success of your post. Make your life easier by doing more with social in less time. Manage all of your social marketing efforts from one single platform.
Notifications and Autoresponders
- One of the best tools that the platforms themselves offer is the ability to completely control notifications. Make sure you turn your notifications on so that you are sent alerts when you are DM’ed, messaged, or more. This enhances your contact and touch points with customers or prospects. Also, if your social sites are overwhelming or you use a customer service platform then make sure you turn on auto-responders that will push your audience toward your customer service teams.
6.) Be Consistent
- Social media posting frequency is something that every company struggles with, so don’t worry you are not alone! How many times a day should we post? How many posts should have images? Is it different for each company?! Here is a great template (totally free) that you can use.
Content of Post
- Maximize the effectiveness of each and every post. Measure and make smarter decisions with social metrics. Pull reports and monitor competitors to see what type of content, form of content, and topics your ideal audience is already looking for. Analyze what content performs best for any topic or competitor or find influencers to promote your content to build your audience.
7.) Use Brand Influencers
- Once you have some brand influencers or industry influencers identified, it is time to use them! Many influencers excel at creating content, long form or visual. Some are amazing at producing video content or podcast. Either way, it is always great to have others boasting about your brand. But how do you organize all your paid, owned, or earned media? With helpful companies or tools like Brandfolder or Dropbox.
- Sometimes your company just needs a little help getting the word out about yourself. It isn’t always a “product” issue. A product that is amazing with no buzz…. Sounds sort of like a tree falling in a forest with no one around, right? Make sure you are doing the most to engage others and to get them to engage their audiences about you! Quizzes and Contest are perfect for this! Motivate your influencer network to get involved.
8.) Keep Up With Updates
- Social Media platforms are some of the best run companies in the entire world. Their product is their bread and butter and therefore constant updates to its functions is needed / expected. Keeping up with Facebook can be the most important thing your social media market can do. These updates can impact your exposure, ad spend and more.
- With every new updates comes new rules and restrictions. One of the most impacted features from updates happens on the image optimization side of the platform. We have found a resource that stays updated with each update that gets launched.
9.) Learn The Ad Platform
- Ten years ago, the thought that Facebook would be the preferred ad platform over Google for some markets would have seemed absolutely loony! Today though – not so much. We have found a few digital marketers out there who constantly give updates, advice, and strategy suggestions for each ad platform. We tend to like people who put their own money where their mouth is too!
Worth The Cost
- In order to make sure that advertising is worth it for your business, make sure you have an understanding of costs associated. How much is a lead worth to you? At what spend vs. conversion will you be profitable? These are questions that can be THE difference between losing money and earning.
10.) Customer Appreciation
Adding into Emails
- Social media is the perfect way to engage customers between purchases – and at times is the best way to drive a second, third or more purchases. We suggest that you add social icons to your email marketing. Having it in your post purchase email series is the best way to directly get your customers to keep up with you between purchases.
Adding onto Site
- We suggest caution when thinking how to get people to your social sites, especially at the expense of sending people off your site. Make sure you have a plan as to where you will put the “follow us button” and where in your purchase funnel those icons appear. If it is at the end of your funnel then the last thing you want to do is send them to social sites INSTEAD of pushing them to their cart.