“Every second, on average, around 6,000 tweets are tweeted on Twitter (visualize them here on Internet Stats live), which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year.” – Guy Kawasaki
The number one rule you need to remember when thinking social networking is this – everything on social media (relating to marketing) should be playing a part in a larger strategy. Every interaction you have or your customer has with you and every form of engagement you can have with fans should be guided by your plan to use social for your business goals. It isn’t as complicated as it sounds but it is WORK.
So what should your social media marketing plan look like?
1. Find Your Voice.
- Every platform should have a goal that is based on the way the platform can be used. Instagram doesn’t let you “click out” onto your site, so should you only use Instagram for brand awareness and fan engagement? Pinterest is unique in that it is used to “plan for the future.” Each platform has it’s own “best practice” and that should be taken into consideration
- Helpful Guides:
2. Everyone Loves A Good…Audit?
- Have you already started using social media? If so, do a quick audit of your current content. Are there any accounts that need to be updated? Are their accounts that are pretending to be yours? Are any of your accounts not needed / can be deleted all together?
- Scan The Competition! What are they posting that works? Who is sharing their content? Who is engaging with them? What are people saying negatively about them?! Remember when your mom said to mind your OWN business? Yeah, well…she was wrong.
- Great companies to follow:
3. Create a Content planning Calendar
- Use A Posting Schedule: You need a place that stores when you are posting per platform and what you are posting. Doing random posts WON’T cut it. The only way to see if your social posts are matching up to your overall marketing goals is to SEE if your social posts are matching up to your overall marketing goals
- What to include:
- Time / Date of Social Postings
- What platform each post is going to
- What emails are going out from the company and when
- What events are happening that your company is involved in
- Any blog or media posting dates, times, and platform
- Test, Evaluate, and adjust your plan!
- Use Google Analytic’s to measure the traffic referred by platform
- Use a 3rd party platform to judge the success and reach of each social post
- Survey what form of content and channel is best for each desired goal
- Plan the next month’s based on your findings above!
A few of our favorite resources to help: